Senior Digital Marketing Specialist

JUL 2022 – PRESENT | PIVOT MARKETING GROUP | TIGARD, OREGON

• Currently managing 25 clients across various platforms, including Google, Meta, Reddit, Nextdoor, YouTube, MNTN/Vibe, and LinkedIn.
• SEO/GEO: Lead SEO and AI search optimization (GEO/AIO) initiatives by conducting research, developing and implementing optimization strategies, and presenting performance insights and recommendations to clients to increase organic visibility and website traffic.
• Social Media Marketing: Develop and manage social media strategies for platforms such as Facebook, Instagram, and others to increase audience interaction.
• Campaign Reporting: Provide insight on campaign performance and outcomes during client meetings, delivering actionable reports.
• Trend Analysis & Strategy Refinement: Analyze current trends, assess data, and refine marketing strategies to improve performance.
• In addition to overseeing the digital aspects, serve as the primary account executive for several clients. 

Independent Marketing Contractor

JAN 2021 - MAY 2022 | MONARCH MARKETING | REMOTE, OREGON 

• SEO/SEM: Executed search engine optimization and paid search strategies to increase website traffic.
• Social Media Marketing: Developed and oversaw paid and organic social media strategies for platforms such as Facebook, Instagram, and others to enhance audience engagement.
• Designed websites tailored to client needs, ensuring a strong online presence and user- friendly navigation.
• Acts as the primary account executive for several clients, managing both digital and account- related tasks (Managed 5 clients across various platforms). 

Marketing & Outreach Coordinator

AUG 2021 – DEC 2021 | HADLOCK STUDENT CENTER | NEWBERG, OREGON 

• Managed and mentored a student marketing team by leading hiring, training, performance evaluations, and day-to-day operations.
• Facilitated weekly team meetings, assigned priorities, removed project roadblocks, and implemented process improvements to increase team effectiveness.
• Oversaw facility-wide marketing communications, ensuring digital signage, promotional displays, and marketing materials remained accurate, operational, and aligned with organizational initiatives.

Volunteer - Marketing Director

NOV 2018 – PRESENT | OVERFLOW CHURCH | HILLSBORO, OREGON

• Oversee Marketing Initiatives: Manage all aspects of marketing efforts for the organization.
• Sound Booth Technician: Operate the Behringer X32 Digital Mixer for sound mixing.
• Media Operations: Use OBS for live-streaming with 2 cameras, running all media operations for services twice a week. 

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